Susannah Hainley
Making things pretty
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Key to Success Quiz

This playful game-like branded content quiz for TIAA (complete with a pie spinner and a taxidermied ostrich) reveals to players their underlying motivations through hypothetical life scenarios.

Art Direction, Design: Susannah Hainley,
Illustration: Fabrizio Morra 

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 The newspaper version of the TIAA paid post reimagined the digital version as a game-like flow chart with both repurposed digital content and entirely new print-only content.

The newspaper version of the TIAA paid post reimagined the digital version as a game-like flow chart with both repurposed digital content and entirely new print-only content.

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