The Urban Gourmand

The Urban Gourmand is an Los Angeles-based food blog that caters to "foodies" who like to cook at home. The logo for this blog stresses its urban influences, and also visually explains the meaning of the word "gourmand." The final logo uses imagery of kitchen utensils in black silhouette to suggest a city skyline. The shape of the cheese grater strongly suggests a multi-story building, providing a strong visual center for the logo, while the typography and distressed treatment achieve the client's objectives of appearing both modern and rustic.

The Urban Gourmand Logo

Initial Logo Sketches & Designs

The Urban Gourmand Logo in Progress The Urban Gourmand Logo in Progress