NYC Mission Society
The NYC Mission Society needed to update their old logo and create a special 200-year logo to celebrate their upcoming anniversary. The new logo needed to visually represent the organization's mission of helping disadvantaged children and youth in New York City become self-reliant and successful.
The final design uses heavy, 3D-looking logotype to convey an urban sensibility, but at a slight angle that makes it appear to float. This treatment helps to convey a hopeful, joyous feeling which is aided by the bright colors and the cheerful sunburst, achieving a design that is youthful, but still representative of the range of ages (up to highschool) that the agency serves.