NYC Mission Society

The NYC Mission Society needed to update their old logo and create a special 200-year logo to celebrate their upcoming anniversary. The new logo needed to visually represent the organization's mission of helping disadvantaged children and youth in New York City become self-reliant and successful.

The final design uses heavy, 3D-looking logotype to convey an urban sensibility, but at a slight angle that makes it appear to float. This treatment helps to convey a hopeful, joyous feeling which is aided by the bright colors and the cheerful sunburst, achieving a design that is youthful, but still representative of the range of ages (up to highschool) that the agency serves.

NYC Mission Society Logos NYC Mission Society 200 Years Logo

Original Logo

NYC Mission Society Original Logo

Initial Logo Sketches

NYC Mission Society Sketches