Bendability Fitness

Bendability Fitness promotes flexibility training for pole fitness amateurs and professionals. The objectives for this logo were: to make it stand out from others in the pole fitness industry (which use primarily female silhouettes and a pink/black/purple palette); appeal to both male and female demographics; and convey fitness, athleticism, and flexibility. The final design achieves these goals with an dynamic, gender-neutral figure that is shown bending at the waist.

Also shown below is a flashcard set I developed for the company later on to help establish their brand.

Bendability Fitness Logo

Branded Flashcard Set


Initial Logo Sketches


Bendability Fitness Logo Sketches